Work areas: architecture, design thinking, social thinking.
Diego Soroa studied architecture at the School of Madrid and IIT in Chicago. In 2006, he founded the Cuantics laboratory of applied creativity and the following year won the Entrepreneur of the Year Award in Bilbao. Since then, he has carried out a variety of activities as a creative agent.
He works as an independent advisor for city councils (Bilbao, Bermeo, etc) and public institutions (Athletic de Bilbao, TV3, BEC!, etc) and also collaborates with consultancy firms and companies (Naiden, PWC, Ikertia, etc) by re-designing organisational models, generating future scenarios and reviewing technology-based products.
His architecture focuses on renovations and the design of collective spaces. This activity is combined with his more artistic side, as designer of technological facilities (social hardware canvases) whose aim is to reassess human traces and collective emotions in the city.
His research led him to curate the Quid Pro Quo exhibition and series of debates at the Amárika gallery in Vitoria, bringing together artists and research scientists to discuss the social effects of technological acceleration.
He is 35 years old and lives in Bilbao.