AuzoLab / Hibrilaldiak DSS2016EU
Bagera is an association of “euskaltzales” (lovers of the Basque language) in Donostia/San Sebastián that was established in December 1991 and currently has some 450 members.
On the verge of celebrating its 25th anniversary, Bagera views its participation in Hibrilaldiak as an opportunity to rethink itself as a collective by seeking to improve not only the association, but also the work that it conducts in favour of normalising the use of Basque in Donostia/San Sebastián.
Bigara, a collective of artists, designers, inventors and teachers promoting creativity in education and seeking opportunities for personal and social innovation. The group combines the coordination of projects at the tertiary design course of Usandizaga in Donostia/San Sebastián with artistic practice in which it explores new creative processes and reinvents communication proposals.
In order to better understand the environment in which Bagera operates, Bigara proposed placing itself in the shoes of working people, volunteers, citizens, people who know Basque and those who do not, both people from Donostia/San Sebastián and those from other places.
The team formed by Begara and Bigera playfully employed a sense of humor and creativity using fun, participatory methodologies.
Despite being a small association, the team produced a parody of the communication strategies of large companies, launching fun proposals such as personalising the logos of well-known brands to transform them into Basque language equivalents.
It thereby sought to strengthen the community, rejuvenate the association and be more involved in the places where things happen.
The guidelines of a handbook that will signify the beginnings of a new Bagera were also created.