Creative Pills 2017



Neumáticos Txepetxa is a company dedicated to the sale of tyres to both individuals and professionals.



The focus of Neumáticos Txepetxa’s Creative Pill was to work with its highly experienced telephone support team, which is very qualified in the sector of tyre sales. After many years in the company, the aim was to make this innovation process contribute to increasing staff motivation.



Pez Estudio is a creative body of architects formed in 2006 that develops projects on urbanism, architecture, design and research-action. It designs objects, tools, spaces and practices that promote the minimal impact of people on the environment, social development, research and production of innovative construction techniques and the generation of collaborative contexts. Its work revolves around concepts such as ecology and society, rural and urban, habitats and lifestyles, tradition and technology, reuse and standardisation, crafts and self-construction, open source and participation. It also explores and tests the possibilities of architecture, design and urbanism as tools for social change and development.

It has staged exhibitions, conferences and workshops in educational art institutions in Europe, North America and Latin America.



The proposal from Pez Estudio was based on creating a process that could help the staff to become excited again and increase their identification with the company. In order to do so, it suggested generating tools with the participation and involvement of the group from the very beginning, co-creating tools of change that could help them to identify both their individual and collective problems and also generating new opportunities that could be developed after the Creative Pill.

The tools can be applied in different ways: dynamics of performance, behaviour and organisational systems, spatial redesign, physical or visual artefacts for group monitoring and interaction, etc. Throughout the process, it used revolving dynamics that could help to attract the contribution of all necessary agents and active methodologies (role reversal, manual work, negotiating...) and that allowed for creative thinking to then touch down and define specific issues and designs.



Under the premise of “Small changes that lead to major advances”, the pairing of Txepetxa + Pez investigated ways to create disconnection gaps in the daily work routine in order to improve the quality of life of the workers and foster a sense of belonging to a community in which affections can also play a part.

The main actions that were suggested as internal goals in order to address the original challenge were:

  • To generate a physical disconnection space that is separate from the workplace, an oasis to rest, disconnect or be active with a coffee or even by practising sports. The space is to be designed by all the people who will use it in the future.
  • To recover the group dynamics and periods of relaxation lost during the crisis or even such simple things as internal communication groups on mobile phones.
  • To optimise the skills of each person to regulate fatigue.



This program is promoted by Irun City Council through Bidasoa activa and the co-financing of Diputación Foral de Gipuzkoa.


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